On emphasises.

We all emphasize things we want people to notice. Be it a new product offering, a sales pitch, or a photo post, we emphasize to frame things the way we want others to see. The thing is that, sometimes, we tend to think that everything we have to offer is important. So we emphasize everything, just because we want people to notice everything. But then, when we emphasize it all, we emphasize nothing.

Use emphasises sparingly.